\u0130ngiltere Rekabet ve Piyasalar Kurumu (CMA), Google’\u0131n arama hizmetlerine ili\u015fkin getirdi\u011fi yeni davran\u0131\u015f kural\u0131 kapsam\u0131nda yay\u0131nc\u0131lar\u0131n i\u00e7eriklerinin yapay zeka \u00f6zelliklerinde kullan\u0131lmas\u0131n\u0131 durdurmas\u0131na imkan sa\u011flayan d\u00fczenlemeyi y\u00fcr\u00fcrl\u00fc\u011fe koydu.<\/p>\n
CMA’n\u0131n a\u00e7\u0131klamas\u0131na g\u00f6re, kurum \u0130ngiltere’de Google arama hizmetlerinde iyile\u015fmeye giderek yay\u0131nc\u0131lar i\u00e7in daha adil bir anla\u015fma sa\u011flad\u0131. Bug\u00fcn y\u00fcr\u00fcrl\u00fc\u011fe giren yeni davran\u0131\u015f kural\u0131 kapsam\u0131nda, yay\u0131nc\u0131lar i\u00e7eriklerinin Google aramalar\u0131nda kullan\u0131lmas\u0131 konusunda daha fazla kontrol sahibi olabilecek.<\/p>\n
“D\u00fcnyada bir ilk” olarak nitelendirilen bu kurallara g\u00f6re, yay\u0131nc\u0131lar i\u00e7eriklerinin Google aramalar\u0131nda yapay zeka \u00f6zelliklerini desteklemek i\u00e7in kullan\u0131lmas\u0131n\u0131 reddedebilecek.<\/p>\n
Yay\u0131nc\u0131lar i\u00e7eriklerinin arama motorunda AI Overviews (yapay zeka genel bak\u0131\u015f\u0131) \u00f6zelliklerini desteklemek i\u00e7in kullan\u0131lmas\u0131n\u0131 \u00f6nleyecek etkili ara\u00e7lara sahip olacak. Bu kararla, Google ile i\u00e7erik anla\u015fmas\u0131 m\u00fczakerelerinde haber kurulu\u015flar\u0131 dahil yay\u0131nc\u0131lara daha fazla pazarl\u0131k g\u00fcc\u00fc sa\u011flanmas\u0131 hedefleniyor.<\/p>\n
CMA \u00dcst Y\u00f6neticisi Sarah Cardell, karara ili\u015fkin de\u011ferlendirmesinde, \u0130ngiltere’de Google arama hizmetlerine ili\u015fkin “d\u00fcnyada ilk olan” bir \u015fart\u0131 getirdiklerini belirterek, \u015funlar\u0131 kaydetti:<\/p>\n
“Bu sayede i\u015fletmeler ve t\u00fcketiciler i\u00e7in adil muamele, daha fazla \u015feffafl\u0131k ve anlaml\u0131 bir se\u00e7im imkan\u0131 sa\u011flan\u0131yor. AI Overviews gibi \u00f6zelliklerin \u00e7evrimi\u00e7i aramay\u0131 h\u0131zla yeniden \u015fekillendirmesi nedeniyle, haber kurulu\u015flar\u0131 da dahil olmak \u00fczere yay\u0131nc\u0131lar\u0131n i\u00e7eriklerinin nas\u0131l kullan\u0131ld\u0131\u011f\u0131 konusunda uygun pazarl\u0131k g\u00fcc\u00fcne sahip olmas\u0131 \u00e7ok \u00f6nemli. Ayn\u0131 zamanda, bu \u00f6nlemler \u0130ngiltere’de on milyonlarca arama kullan\u0131c\u0131s\u0131n\u0131n kendilerine sunulan bilgileri daha iyi anlamas\u0131na ve bu bilgilere g\u00fcvenmesine yard\u0131mc\u0131 olacak.”<\/p>\n
Cardell, ayr\u0131ca y\u00fcr\u00fcrl\u00fc\u011fe konulan yeni kurallar\u0131n Google’\u0131n mevcut ve gelecekteki hamlelerine yan\u0131t verecek \u015fekilde tasarland\u0131\u011f\u0131n\u0131 kaydetti.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130ngiltere Rekabet ve Piyasalar Kurumu (CMA), Google’\u0131n arama hizmetlerine ili\u015fkin getirdi\u011fi yeni davran\u0131\u015f kural\u0131 kapsam\u0131nda yay\u0131nc\u0131lar\u0131n i\u00e7eriklerinin yapay zeka \u00f6zelliklerinde kullan\u0131lmas\u0131n\u0131 durdurmas\u0131na imkan sa\u011flayan d\u00fczenlemeyi y\u00fcr\u00fcrl\u00fc\u011fe koydu. CMA’n\u0131n a\u00e7\u0131klamas\u0131na g\u00f6re, kurum \u0130ngiltere’de Google arama hizmetlerinde iyile\u015fmeye giderek yay\u0131nc\u0131lar i\u00e7in daha adil bir anla\u015fma sa\u011flad\u0131. Bug\u00fcn y\u00fcr\u00fcrl\u00fc\u011fe giren yeni davran\u0131\u015f kural\u0131 kapsam\u0131nda, yay\u0131nc\u0131lar i\u00e7eriklerinin Google aramalar\u0131nda …<\/p>\n","protected":false},"author":1,"featured_media":131597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[1436,1303,10791,2181,413,4241,45353,5181,1450,45354,325,1863],"class_list":["post-131596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","tag-daha","tag-fazla","tag-googlein","tag-ingiltereden","tag-kontrol","tag-kural","tag-ozelliklerinde","tag-saglayan","tag-yapay","tag-yayincilara","tag-yeni","tag-zeka"],"_links":{"self":[{"href":"https:\/\/www.kibrishost.com\/tak\/wp-json\/wp\/v2\/posts\/131596"}],"collection":[{"href":"https:\/\/www.kibrishost.com\/tak\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kibrishost.com\/tak\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kibrishost.com\/tak\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kibrishost.com\/tak\/wp-json\/wp\/v2\/comments?post=131596"}],"version-history":[{"count":0,"href":"https:\/\/www.kibrishost.com\/tak\/wp-json\/wp\/v2\/posts\/131596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kibrishost.com\/tak\/wp-json\/wp\/v2\/media\/131597"}],"wp:attachment":[{"href":"https:\/\/www.kibrishost.com\/tak\/wp-json\/wp\/v2\/media?parent=131596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kibrishost.com\/tak\/wp-json\/wp\/v2\/categories?post=131596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kibrishost.com\/tak\/wp-json\/wp\/v2\/tags?post=131596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}